``Father of the Sharks'' was the driving force behind the hit, ``for the sake of the children,'' unwavering belief (Yonhap News)-Yahoo!

Director Park Hansol (Provided by Pink Phone Company) = (Yonhap News) <>)

[Seoul Yonhap News] The dance version "Baby Shark Dance" of the Korean kids' song "Baby Shark" surpassed 10 billion views on the video sharing site "YouTube" last month. Park Han-sol, head of the YouTube studio at Pink Phone Company (Pinkits), a South Korean content company that sent out this video to the world, said, "Even though the content is aimed at children, there is no part that has been neglected. Anyone can enjoy watching it. Content with a high degree of perfection is our greatest strength.” "Baby Shark Dance" is a video of a child singing "Baby Shark" while dancing with easy-to-imitate choreography, and was released in June 2016. In November 2020, it became the number one YouTube video in the world, and on January 13, 2020, it became the first YouTube content in the world to reach 10 billion views. This is a number that greatly exceeds the world population of about 7.8 billion people, and the playback time is about 43,000 years. Mr. Park, the driving force behind the blockbuster, responded to an interview with Yonhap News by the 14th. Regarding the record of 10 billion views, he said, "Although I still don't really understand it, I am deeply moved." Mr. Park joined the Pink Phone Company in 2014 and has been in charge of planning and developing content in the fields of nursery rhymes, fairy tales, and celebrity collaborations. "Baby Shark Dance" was Park's second project. Since it was the first time to incorporate live action, there were many things to worry about, such as the cast of child actors and choreography, and he recalls that planning and coordination took a lot of time. However, from the planning stage, we had decided to "capture the eyes of children within 15 seconds of starting," and it worked. Various versions of "Baby Shark", including this video, are loved all over the world. Mr. Park analyzed, "The little sharks that appear repeatedly with exquisite timing and the memorable melody match well, making it a point that can be enjoyed by children and adults alike." Children were always at the center of the entire process until the content was completed. “The most important mindset when creating content is to think of it as something for children,” says Park. I paid close attention to even the captions in the subtitles so that I wouldn't teach my children the wrong things. If I see a child on the street, I tend to observe what kind of videos they are watching. When he sees a family enjoying a peaceful time while showing a video of "Baby Shark" to their children, he is overwhelmed. Mr. Park's role in planning and developing YouTube content is expected to become even more important. Earlier this year, Pink Phone Company changed its name from its previous name, Smart Study. We plan to transform ourselves into a “family entertainment company” that provides cultural content that can be enjoyed by the whole family, in addition to preschool and child education. First, we will work on a family-themed animation for 1-3 year olds, centered on 3D children's characters, and a 2D family comedy animation for 4-6 year olds. The service area is also expanding, and this year it plans to expand into India, South America, and Spanish and Portuguese-speaking countries in Europe. Rather than simply translating, the idea is to create content tailored to each cultural sphere. Mr. Park mentioned the production of Season 2 of the TV animation "Baby Shark Big Show!" I don't think so," looking ahead. "I would like to say that Pinkphone's YouTube channel transcends borders and languages ​​and is a child's heart for everyone. We will continue to deliver content that is more than just fun, but also makes people around the world dance and smile." Laughed.

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