The number of "entry sides" in the 20,000 yen range is increasing, and the effects of 3G stops are almost 0 yen for discounts.

Sony's Xperia Ace II sold as a DoCoMo monopoly model.The sales were strong and contributed to Sony's expansion of Sony.

　The 20,000 yen smartphone has suddenly increased its presence. Sharp launched "AQUOS WISH", which launched SDGs in mid -January. In addition to the au adopted for consumers, SoftBank will also introduce the model as a corporate terminal. FCNT also delivered "Arrows We", which can be purchased in the lower 20,000 yen range in three carriers. DOCOMO's "Galaxy A22 5G" released on December 2 is a smartphone in the lower 20,000 yen range. [Image] Sony, like Sharp's new entry malephone, Sony, which introduced the entry model "Xperia Ace II" in DOCOMO, has a rapid increase in the first half of the year. It looks like the top share of the Android smartphone, which has been in a fixed position, and jumps out to the first place. The background of the expansion of entry models one after another is due to the revision of the Electric Communications Business Law and the 3G stop. A new market seems to be expanding following the middle range model of about 30,000 yen to 40,000 yen. I want to approach such market trends.

Sharp also participates in the expanding entry model market, Sony

　The 20,000 yen smartphone market is expanding rapidly.Softbank released the Xiaomi exclusive model "Redmi Note 9t" in February 2021.DOCOMO also launched Sony's Xperia Ace II in May in opposition to these movements.The ARROWS WE of FCNT, which is released from three carriers, is also in the lower 20,000 yen range.Not only are their career companies expand their smartphone lineup, but they also sell well.In particular, Xperia Ace II often ranks high in the sales ranking, contributing to Sony's expansion.In the first half of the year, Sony jumped to the first place, pulling out Sharp, who had long reigned in the share of Android smartphone makers for a long time.In the first half (April to September) shipment survey announced by MM Research Institute, Sony share 10..Acquired 7 %. In smartphones, they are second after Apple. Sony has released the middle range "Xperia 10 III" and the flagship model "Xperia 1 III", which has not been able to share so far with a single model, but the number of shipments has been greatly increased from the previous year. The influence of the entry model is great. Samsung also launched Galaxy A22 5G in December, which is a DOCOMO -only model to compete with these movements. Galaxy A22 5G is a terminal targeting users who switch from feature phones to smartphones and children with mobile phones for the first time. It supports waterproof and dustproof and Osaifu -Keitai, and has a simple mode. The global has a model number terminal called Galaxy A22, but the docomo version is a Japanese -only model that dropped the specifications further. This is also to achieve a reasonable price of 22,000 yen. Sharp, the middle range model AQUOS SENSE series, is very popular. As mentioned at the beginning, the company will launch AQUOS WISH in mid -January. AQUOS WISH is characterized by using play plastic for the body, as well as simplifying packages to make it easier to recycle. Although the specifications are even lower than the middle range model such as AQUOS SENSE, it supports 5G while properly supporting Japanese specifications such as waterproof, dustproof and Osaifu -Keitai. Although the price of AQUOS WISH has not yet been announced, the specifications are likely to be sold in the 20,000 yen range, close to the 20,000 yen model mentioned so far. The entry model must be removed because the price is low. Therefore, it is harder to launch the "color" of the manufacturer than the terminal that costs a lot of cost on hardware. Sharp has launched SDGs to the entire surface, which can be considered to differentiate it with a concept, not a function. In addition, Xiaomi's Japanese -only model "REDMI NOTE 10 JE", which was developed jointly with KDDI, and OPPO's "OPPO A54 5G" and "OPPO A55S 5G" are sold in the late 20,000 yen range. Originally, the Japanese smartphone market was mainly high -end models, but since 2019, the percentage of middle range models has increased rapidly. In recent years, it can be seen that the entry model with low specifications, which can be purchased in the 20,000 yen range, is becoming established in the market.

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