Learn the value of CPaaS from pioneers ~ "try rather than be confused" is a shortcut to competitiveness. | IT Leaders

I would like to introduce your company's business outline and where you are using Twilio.First of all, could you give me a fire from Mr. Sahara of WED?

Sahara: WED Co., Ltd. collects receipt images taken by consumers via a smartphone app and work on the receipt purchase application "ONE" that returns money and various coupons.It is a receipt that is often thrown away when shopping is completed, but if you collect large amounts of information described there as big data, you can sublimate it into "valuable information" that is useful for corporate marketing activities.I can do it.We are engaged in business with a focus on it.

It handles personal information such as each person's purchasing record, and from the perspective of pursuing the quality as a marketing data, it goes without saying that a solid identity verification is needed.That's why Twilio Verify's SMS authentication mechanism.Most of the consumers we target have mobile phones, and if SMS authentication, which functions as a unique ID, has excellent reliability and economics, assuming that the service will increase ahead.I thought it was possible to respond quickly.

─ Continue, thank you, Mr. Cologaf.

Yokoyama: One of our main services, Mayai, provides a mechanism that automatically responds to telephones coming from outside.In addition to responding to telephone correspondence with IVR for 24 hours, AI transcribes the contents as text from the recording data, and notify the user's smartphone with the URL, the date and time of the power receiving, the telephone number of the other party, etc. to listen to the recording.The person who receives it can judge the importance and priority, and call again if necessary.

Thanks to the needs that you do not want to stop working on a sudden business phone or the like, and the needs to respond to electricity in the office even during remote work in this general corona, the number of users has steadily grown.I am.Behind the scenes, we use twilio widely, from phone numbers to power receiving, IVR, audio recording, SMS transmission, among the series of functions.

─ The third company is PlayGround.

Ito: The company, which has a mission of "Working to give dreams, into a dream profession", offers SaaS specializing in the sports entertainment industry, such as the MOALA TICKET electronic ticketing system "MOALA TICKET".Tickets are indispensable for the healthy development of the industry, and we use Twilio SMS services as one of the authentication of tickets.When accessing the ticket page, SMS authentication is performed.

Needless to say, the entertainment industry is still in trouble due to the recent corona.The V -shaped resurrection after the corona is now a major theme, and at that time, the number of tickets will be significantly increased based on the need for non -contact and other colona measures.In that case, it is indispensable for young and old men and women to use it without hesitation, and it is indispensable to have a good cost performance, and on the other hand, it is extremely important to not cause trouble.We are developing business in such an area.

You can quickly implement functions that are easy to develop and aim for

I guess each company probably comparing various solutions and services instead of Twilio's choice from the beginning.What was the reason why you finally adopted TWILIO?

Sahara: There are several reasons, but the most is the development of development.In the case of our company, when we planned and developed ONE, there were only a few engineers, which were extremely limited.It was not an exaggeration to say that it was one person who was the main axis, and he was good at the front, such as the UI.If he is thoroughly focused on the ease of use of the app, while he wants to implement the authentication efficiently while suppressing the load, it will be a decisive factor in development.

In that regard, Twilio can implement authentication functions simply by writing a few lines of code, and Ruby libraries and various documents are substantial.The so -called CPAAS goodness matched our needs very well.Remembering, it was when there was no Japanese corporation of Twilio yet.The person in charge of the APAC area visited our office and explained eagerly.It was a good impression that the good footwork was good and that I was confident and proud of my product.

Mori: I felt that the "ease of development" that Mr. Sahara talked about was as good as I mentioned.If you have anything you want to do, you just have to put in the API.It is a fact that it is good to use it, and it is undeniable that I have been using it for a long time.Of course, it is realizing “ease of use” and “ease of development”, including high reliability for the entire service.

It was a long time ago that I was originally an engineer and first learned about twilio.I felt frankly interesting and wanted to use it if I had the opportunity, but I didn't go right away.After that, while involved in the research and development of chatbots and the application of smart speakers, including contract development, I realized again the potential value of "voice communication".For example, if you take up a communication using a device called telephone, it says, "A new round and new!"

The device called telephone is "a new round and new"

In this way, I decided to make fruit to "Mayai".From the time I met Twilio, I was deeply moved by thinking that there was a change in trends, a change in technology, and that the timing of taking care of me has finally come.Even if you have an idea, if you create a system from scratch, it will take time and cost to slow down.If you use Twilio here, you can easily link and implement various communication functions in the API, so you can embody the agility.That is the most attractive.

─ It's an interesting perspective that the phone is new and new.

Ito: Rather than being caught by the latest technology, it is important to think about the essence of how much you can satisfy your purpose.In our business, as we promote the digitization of tickets, the theme of personal authentication to always prevent unauthorized resale is followed.In terms of technology, biometric authentication can make you feel new, but when you actually do it, the load is high, and it is not always the only show that comes with customers.

On the other hand, the primitive method of "please bring your ID" can cause admission and promote dark transactions such as insurance card rentals.As a personal authentication, everyone can use it and has a certain degradation effect or more.If you think so, SMS authentication is a well -balanced option.It overlaps with the viewpoint of being new and going around the phone.

Reliability and stability that approaches SMS unreasonable to zero

I think there are several options in the SMS authentication service, but what was the decisive decisive factor in recruiting Twilio?

Ito: There is a high reliability and stability that allows the message to the other party.Since the time frame is exactly the time frame, it is inevitable that if the message has not reached or delayed, it will be a claim from the buyer.If the start of the event is delayed due to a large -scale trouble, the box office will be forced to change the progress, and in the worst case, it may develop damages.

Therefore, the reliability and stability of being able to withstand mass distribution and being able to deliver SMS without delay are the liver for us.We cannot adopt a service that says "SMS transmission".To be honest, there were no options other than Twilio when comparing what kind of achievements we had so far.

Yokoyama: Even if we respond to the telephone correspondence we are working on, it is an infrastructure of life, so we focus on reliability and stability.Twilio, who has a wealth of achievements in various use cases around the world, has a sense of security.

High satisfaction of engineers on site

─ ─ The three companies were evaluated by the three companies and the introduction of Twilio was introduced. Did you actually use it?

Sahara: No dissatisfaction.At the time of the service release, hundreds of thousands of downloads were gathered more than expected, and when I noticed, the cost of pay -as -you -go was increased and I was eating it, but it was because of our lack of understanding.smile).Occasionally, there are other services that sell cheapness, but from the quality and the ease of introduction, it will eventually conclude that Twilio is the best.

Yokoyama: We have no trouble at all, and we are satisfied with the quality.Especially stability is outstanding.It's really thankful for us who never want to be told that "I'm not stable, but I'm not stable, even though I'm saying" re -invention of the phone "as a vision of Mayai.

Also, this may be our special circumstances, but there are many overseas national engineers, so you can not miss information provision and support in English.We often help respond directly to the questions thrown by our engineer from the front line of the development site of Twilio Headquarters.Of course, we have a good relationship with the Japanese corporation, and it is very helpful to be able to get ideas and introduce people and companies when we are considering new services.

Leave the infrastructure part and concentrate on the development of apps

Mori: Originally, I, a technician, can't miss the benefits of "concealing" the development base.If you dig deeper the theme of system and application stable operation, you will talk about physical servers and networks, but all of them are left to Twilio side, and we can concentrate on the development of the app only.In addition, since it can be concentrated on the API area such as how to combine the function, the development speed can be raised reliably, and the response to the change will be flexible and quick.

In fact, Mayai is listening to the customers' voices, but on the other hand, he is currently enhancing and expanding its functions while carefully selecting what he really needs, and there is little struggle to manage there.This is a place like CPAAS.

Ito: The ease of handling and stability of Twilio is very popular with our engineers.In fact, in the past, even though I used Twilio, SMS was a little as 1 %, but it was not reached, which led to a complaint from customers.As a result of consultation, a high -quality contract plan was recommended, and since then, it has been stable.

In fact, about 10 years ago, I was assigned an objective survey for Twilio to enter the Japanese market.I investigated it and put together a report that it was promising as a development base for communication, but now that my position has changed to users, I realize again that my eyes were not crazy at the time.I'm doing it.

With the growth of the business, the use area of Twilio increases

─ How do you mature the use of Twilio and the business itself as a future prospect?

Sahara: Fortunately, ONE is steadily growing MAU (Monthly Active Users) and is approaching the phase of increasing sales.In order to accelerate this momentum, we are planning to strengthen various activities to enjoy shopping, and we will continue to take care of Twilio as its authentication base.

On the other hand, we have released new services as one of the new features and other brands in a quarterly quarterly span.In fact, we have already used Twilio's Program SMS, etc., so that these developments can be repeatedly verified and improved in a short period of time, and in that sense, Twilio should continue to be indispensable to our business.

Yokoyama: As well, we will continue to use Twilio in the future.There are several ideas that are warmed, and it is likely that we will be able to add a callback function to MAYAI with many requests from users, and how to add the "fun" to the service to the service.。I would like to build the next pillar while repeating verification with a sense of speed worthy of the cloud age.From that point of view, I would like to take advantage of Twilio as a CPAAS.

Digitization of identity verification, furlitence to SMS

Ito: As I mentioned earlier, the entertainment industry is a major theme for V -shaped recovery from Corona.It is said that the market size of the market where the end is not yet visible is limited to 20 % in normal times, and if you turn it over, the remaining 80 % of the aftercorona, or if the entire market grows, ephemes more than that.There is a possibility that the handling of this will increase rapidly.

It has been said that digitalization in various aspects in Japan has progressed at a stretch over the past year.Interest in EKYC (Electronic Know Your Customer: electronic identity verification) is increasing, which is no exception to the entertainment industry.Expectations for SMS are high in the context of quick and elaborate confirmation and elaborate confirmation and digital healthy relation.For our company, it is very important to look ahead and establish a system that can withstand such a large amount of SMS.

What you must not forget when you promote such an initiative is a sense of balance.For users, the use of users, the effects that match the investment, the certainty and stability ... In light of them, the use of Twilio should still be expanded.

First of all, it is the royal road of the cloud era

Finally, as a representative of a company that has been actively working on the use of Twilio, I would like to give advice to companies to consider in the future.

Sahara: This may be true not only for twilio but also to cloud services in general, but if you are at a loss, you can try it quickly and derive the correct answer.From our experience, Twilio is so easy to implement, and there are many things you can understand.I want you to notice that the time you waste in the desk theory is really wasteful.

Mori: It's also a point that you can use it with confidence because it boasts a global and abundant recruitment record, and if you try it, as Mr. Sahara says, you will be able to understand its goodness immediately.Because the documentation is substantial, I think the engineers on the site are also familiar.It's also encouraging to find a variety of knowledge if you search on the web just because there are many users.The source of competitiveness is a sense of speed as a company, and it is more and more important to make it more important to develop what to develop and what to supplement with existing services.

Ito: I agree with you.In addition, in the cloud world, there is no doubt that you should choose a leader service in each field.The more users, the more demands will be improved, and the better the quality of stability, and the price will be cheaper by continuous investment, which allow only winners.born.

If you want to make a quick movement appropriate for the present era, first try using a major one, and if you are not satisfied, try using a more maniac.I think that is the royal road when the cloud service was introduced.In other words, let's make the communication with customers richer and dense, follow the rational path while illuminating the tech trend.

─ Thank you for your valuable opinions while you are busy today.

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