Counterpoint Technology Market Research Limited Counterpoint Technology Market Research (English name: Counterpoint Technology Market Research), the US smartphone market will be in the first quarter of 2021 due to the contribution of 5G terminal sales of Apple, Samsung and OnePlus. We are pleased to announce the latest research by US Channel Share Tracker, including the research result that the total number of units sold since the launch of 5G models in 2019 reached 53 million units by the end of the first quarter of 2021 with 19% growth. rice field. Thanks to the increase in 5G compatible models even in the low price range, 57% of all smartphone sales in the first quarter of 2021 was 5G. Factors such as the US version of special benefits, a strong vaccination system, and reduced regulation due to the coronavirus (COVID-19) epidemic have also contributed to the regaining confidence of the US economy. On the other hand, looking at quarterly movements, the US market is in its usual stagnation after the holiday season and the iPhone 12 launch. As the market shifts to prepaid mobile phones, relatively inexpensive LTE-enabled smartphones sold well in the first quarter, temporarily halting 5G sales momentum. Figure 1: Q2 2019 – Q1 2021 US Quarterly 5G Smartphone Sales Share (%%) Source: Counterpoint US Channel Share Tracker Counterpoint Senior Research Analyst Maurice Klaehne said: I am. "The iPhone 12, which was delayed in the fourth quarter of 2020, hasn't run out of demand and continued to sell well in 2021. This is gradually subsiding, but this time Samsung is in February. Introduced the S21, renewed the S series lineup, and in March, the prepaid market expanded, which was due to the extension of the third special benefit and tax filing deadline. Due to the large discount on LTE terminals in the sales campaign aimed at extending the tax filing deadline, prepaid customers flowed to LTE and the 5G smartphone market slowed down. 5G smartphones were also discounted, but the price Purchases were limited as it didn't go down to a reasonable price range. OnePlus was an exception to this trend in the prepaid industry, with the company's strong sales of the N100 and N10 5G and Metro (T-Mobile). Increased market share in the affiliated prepaid mobile service) to double digits. ”Figure 2: Trends in average selling price of 5G smartphone purchases in the US quarterly in Q2 2019 – Q1 2021 Source: Counterpoint US Channel Share Tracker Counter Jeff Fieldhack, Director of Mobile Devices and Career Strategy at Point, Inc., said: "The ASP (average selling price) of 5G handsets rose again to US $ 800 in the first quarter of 2021 in response to demand for high-end models at the beginning of the year, but Samsung launched the medium-sized models A32 5G and A42 5G in April. 5G ASPs will fall even further as they hit the market. We expect 5G prices to drop below $ 250 in the second half of 2021. Qualcomm's 400-series Snapdragon processors and MediaTek's 700/800 Dimensity. The chips in the series will help lower prices. With the withdrawal of LG, other companies such as Samsung, Motorola, OnePlus and TCL will have a big opportunity, and carriers will have more 5G compatible models in the low price range. We expect it to come out. Overall, we expect 5G smartphones to account for 80% of total sales by the end of the fourth quarter of 2021. " Hanish Bhatia, Senior Research Analyst, Counterpoint, said: "There are great expectations for the future of the U.S. economy. With 23% of the U.S. population vaccinated, states are loosening restrictions on their business. Apple's sales in North America increased 35% year-on-year. And again, it broke the quarterly record. All of this will lead to a resurgence of demand for smartphones and the momentum of 5G adoption. On the other hand, it is necessary to pay close attention to how the shortage of parts will affect the future market. Yes. Although inventory is extremely low, supply has managed to keep up with demand so far. It seems that the impact on large companies Apple and Samsung is small, but the small second and third groups It is likely to have a big impact on manufacturers in the future. Apple has issued a statement that the supply cannot meet the demand and the problem of parts shortage is likely to affect the lineup of Mac and iPad. "[Counterpoint company overview] Counterpoint Technology Market Research is an international research firm specializing in the TMT (Technology, Media and Communications) industry. It provides major tech and financial companies with detailed monthly reports, individual projects, and detailed analysis of the mobile and tech markets. The main analysts are industry experts, with an average of over 13 years of experience in the high tech industry. Official website: https://www.counterpointresearch.com/ * The following is special information for media personnel only. 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- The US smartphone market will grow 19% year-on-year in the first quarter of 2021. Cumulative sales of 5G smartphones have reached 53 million units, but there is a sense of momentum.
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