Introducing premium running shoes for women developed by an all-female development team. overflowing. ULTRABOOST 22

Based on a foot scan database of 1.2 million female runners

Adidas Japan Co., Ltd.

Adidas Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo) , Representative Director: Stein Vandevost) will release “Ultraboost 22”, the latest model of the premium running shoes “Ultraboost” series that symbolizes Adidas, on December 2, 2021 (Thursday). ) will be pre-sold at the Adidas app and Adidas online shop, and general sales will be available at stores nationwide from December 9 (Thursday). https://shop.adidas.jp/item/?collection=ultraboost&subcollection=ultraboost_22 Ultraboost 22 pursues comfort specifically for the feet of female runners, and has been designed by the team "Legend", which consists of only women. Developed. Based on an online database of over 1.2 million women's foot scans, we thoroughly analyzed the forms and features peculiar to women. All aspects of instep height, heel anatomy, and key differences in women's gait cycle tendencies were studied. The "Primeknit+" used in the upper has been redesigned using a last (shoe last) that follows the S-shaped curve peculiar to women's feet. We have customized the heel cup to be slightly narrower and the forefoot to be shallower. The middle foot part "ADIDAS LEP" has also been improved according to the shape of the female foot, providing stronger support and excellent repulsion. In addition, the heel part is equipped with a boost foam based on the biomechanical point of view of women, realizing a countermeasure against "overpronation", which is a common problem for female runners in particular. In addition, the outsole uses natural rubber, and the upper uses yarn containing 50% Perlay Ocean Plastic to pursue support for female runners while contributing to environmental protection. An all-female team called “Legends” developed the Ultra Boost 22 specifically for women’s feet. The main elements of Ultra Boost remain the same, providing a comfortable 360° fit and powerful energy return. u> Comfortable to wear In addition to improving the PRIMEKNIT+ upper and further evolving the unique S-curve blast (shoe last), it reflects the difference between the female and male feet from an anatomical point of view, A narrower heel cup and shallower forefoot reflect the anatomical differences in women's feet. The 360° fit is comfortable and provides excellent support for women's feet with a narrow width and low instep. Comfortable resilience and propulsion Adopts ADIDAS LEP, an evolution of the conventional torsion system. By mapping the shape of the female foot, the arch support is improved compared to the Ultraboost 21. In addition, the heel part is equipped with a boost foam based on the biomechanical point of view of women, realizing a countermeasure against "overpronation", which is especially likely to be a problem for female runners. By reducing the burden on the knees, hips, and ankles, it supports women's unique concerns and provides a comfortable step.

Designed to gently protect your feet PRIMEKNIT with reshaped shape + GEOPAD cushioning on the tongue and heel of the upper. The heel has a slightly narrower fit, and the shallow curve of the instep contributes to a snug fit. Gently protects the heels of women who have slipped out of their shoes while running or wearing regular shoes. Adidas Running Senior Product Manager Nora Wilimzig said“We have created the Ultraboost 22, which takes a more holistic approach to how we design running shoes. The Ultraboost 22 is a shoe built with the goal of supporting the women's running community, offering exceptional comfort and responsiveness."Shaunae Miller-Uibo, Adidas Contract Athlete (Shauna Miller-Uibo) "The Ultraboost 22 represents an exciting step forward for adidas running. Our commitment is to provide every runner with the best product to help them reach their goals." , shows the brand's ongoing commitment.When I see the brand's innovation and its willingness to push the envelope, as an athlete, I feel compelled to do the same.The support I need to move forward step by step.・Release date: From December 2, 2021 (Thursday), only Magic Mauve color (right photo) and core black color (left photo) will be pre-sold on the Adidas app and Adidas online shop. , From December 9th (Thursday), general sales will start at stores nationwide with a total of 13 color lineups, including unisex models ・Size range: 22.0cm to 26.5cm ・Own store selling price: 24,000 yen (tax included) ) ・ Adidas app https://shop.adidas.jp/mobileapps/ ・ Adidas online shop - Adidas running https://shop.adidas.jp/running/- Running related products https://shop.adidas.jp/ item/?sport=running- Running shoes https://shop.adidas.jp/item/?sport=running&category=footwear- Running wear https://shop.adidas.jp/item/?sport=running&category =wear/Adidas Brand Center: Each store https://shop.adidas.jp/store_locator/?types=core/Adidas Brand Core Store: Each store https://shop.adidas.jp/store_locator/?types=core Program 1: "HI ENERGY ~ Run. overflowing. ~” Playlist released Adidas Running Original Playlist will be distributed from Saturday, December 11th on the music streaming service “Spotify”. We have recorded songs that are perfect for running and full of energy. URL: https://open.spotify.com/playlist/5f70wYTESJhUSCzIPIExKs?si=78d2492b476b4b4c&nd=1Program ②: Running Challenge “Countdown to 22” to celebrate the beginning of 2022 Worldwide A 22-day challenge program to support women runners and communities. You can earn adiCLUB points just by launching the adidas Running app and running for 22 days.・ Challenge application acceptance start: December 2, 2021 (Thursday)- ・ Measurement period: December 10, 2021 (Friday)-December 31 (Friday) ・ adiCLUB member benefits: 220 for participants of this challenge project Gift points / How to apply: Download the smartphone app "adidas Running" and apply from the special page within the app. You can also access from the following URL. https://www.runtastic.com/challenges/runtastic/ar-dec-ub22?utm_source=adidas&utm_medium=website&utm_campaign=countdown22&utm_content=ub22-adi-pr Program ③: Women by ADIDAS RUNNERS TOKYO coaches Online session for runners A special session for women will be held online by a female coach from the community "ADIDAS RUNNERS TOKYO", which takes sustainable action through running and changes the world in a better direction. URL: https://shop.adidas.jp/running/community/©2021 adidas Japan K.K. adidas, the 3-Bars logo and the 3-Stripes mark are trademarks of the adidas. is. Please refrain from disclosing information on personal SNS etc.

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