Anime characters x manufacturing collaboration to challenge content companies

Content holders and non -content holders were difficult, but about 10 companies seemed to be on the so -called content holder.

In the first part, Sunrise President Yasuo Miyakawa, Director of Legs Director Tokiyuki Nobayashi, and Kazuo Kazuo, president of Character Data Bank, introduced examples of cooperation between content -owned companies and non -content companies.I had a free exchange in Part 2.

Participants said, "I wanted to interact with the content manufacturer and holder, but I didn't know what to do.We would like to consider the use of characters with the interacted companies, "" Software -related companies have found the possibility of collaborating on the use of content owned by interior -related businesses. "

"There is a hint beyond the fan's perspective"

For 2020, Japanese content will spread to the world.As the whole pop culture in Japan is attracting attention from the world, how to connect it to business is a major issue.

The future of the content industry will change depending on how many companies have a strong desire to spread the target to the world and deliver products and services.What I would like to tell you to be involved in the future is that you want to be the best fan of the content business.And think about what kind of business you will do with your favorite content.The hints are surely hidden at the end of the fan.If you can do so, you will always be passionate about the right holder and consumers.

■ Non -iron seal

[Design to promote products]

Fuso (Katsushika -ku, Tokyo) is planning to utilize character design for product sales developed in -house.The main task is to manufacture special seal stickers, and have developed non -iron seals that can be easily transferred simply by rubbing to the fabric.

The sticker can handle many fabric products such as T -shirts and tote bags, so we intend to implement a drastic sales expansion measures in the future.In order to use the design of a popular famous character, I participated in a collaboration exchange meeting opened by Higashi Sho.

"I felt that about 60 % of the purchasers of character products were women, so I felt that about 60 % of the purchasers of character products were women, and I felt the need to consider effective advertising using characters."The idea of embarking on the consideration.

On the other hand, "The restrictions and methods of licensing use are unclear. If there is a mechanism that can be easily used by small businesses (13 employees) like our company, the possibility of the content industry will also expand."I also embraced my thoughts.

■ Concert goods

[The hurdle for entering the "minimum guarantee fee"]

Daio Seisakusho (Taito -ku, Tokyo, 35 employees) will manufacture and sell concerts and anime -related goods.We participated in an exchange meeting to deepen our knowledge of product development and overseas expansion in accordance with the request of end users.

Since the supply chain is also the position of the manufacturer, it is also proposed to content holding companies and product planning companies.Therefore, there is a hurdle called the minimum guarantee fee for the use of content, and if it is a product, it will not be dealt with unless the mechanism that has a sales power can be prepared (Director Tomio Hosoya).

"If a manufacturer is a form that specializes in production, it can be a relatively business business."It may be good. "