After the third round, keep moving to the port to go to market. |Keep|Keep |

Writer/Liang Yi

"Fastest 2021 Second Season Application Launch", "April 2021 Bottom SEC Invitation", "Gong Port Launch", This company will be completed in 2021 for the third launch. Destruction.

On the evening of February 25th, Sports Technology Co., Ltd. Keep officially sent to Hong Kong Liaison Office, Counselor in charge of Gao Sheng and China Metals Co., Ltd. Development, license and propaganda, etc.

Created by Mutual Link Network Healthy Lifestyle Dragon Head，Keep receiving Ming Star Certificate, Comprehensive GGV Source Certificate, Silver, High Performance and Contents. Rooted in F-rings, Keep is over 20 million years old.

In the background of the light, keep the bloodshed, the three seasons from 2019 to 2021, the company's annual budget will exceed 10 million yuan, the source of the business change.

In addition to this, Keep collects personal information on the national network, and the number of uses is private protection and safety compliance, which is Keep's latent problem.

Receipt

Keep's founder is the one after 90: Wang Ning.

Wang Ning practiced at Beijing Information Science and Technology University, computer science and technology industry, college period, for high-speed mutual communication network Wang Ning practice, "Human resources, finance, administration, transportation, products, research, I'm all over the city", The full-scale practical training facility has grown rapidly.

However, among those who have already started studying, Wang Ning is required to continuously update the school curriculum, and the new curriculum can be used at any time. A similar application product "super-grade schedule".

In contrast to Wang Ying, the practice of gagging is the same. Wang Ning was right when the company came to the production stage, during which time he was responsible for the operation, planning, management and other matters.

Wang Ning Zeng display, this demo type production and the actual training at the time of the gag game will be followed by another keep Deeply affected.

And the King's Keep is the reason why it's self-reduced.

In 2014, the recent trial, gathered a large amount of healthy body and fat knowledge, and kept the key, Xiao Zi Wang from 180 kg to 130 kg, Fellow friends, Wang, seeking teaching method, borrow this opportunity, Wang A mobile health application App.

September 2014, Wang Ning completed Keep, in November of the same year, he received a loan of 3 million yuan from the people's angel ring; Target A.

August 2016, 13 million copies of C+ are currently being sold, and Keep welcomes you to one big event: You will be able to contribute, and after that, you will be able to participate in the project.

Horse Husband also made it public, 2018, Others released Ichijo Friends: "I'm in Keep completed 5.25 miles of walking machine", Horse Husband's specially revised distance, actually 5K, time 31 minutes 30 seconds .

Since September 2014, since its founding, it has been revealed that the Keep Counsel has 8 credits, and has earned over 6 million dollars. In the beginning of 2021, the F-wheel will be 3.6 million Mikumoto, and the keep price will be 20 million Mikumoto.

For this reason, Keep's funds are sufficient. Until September 30th, 2021, Keep unfinished cash and cash will be 16.68 billion yuan.

Before IPO, Founder and CEO Wang Ningmo 18.61%, Co-founder Peng Wei, Liu Dong Wu Wen Chun Peng Separate Posing 2.26%, 1.18%, 1.16%, GGV Kigen 16.14%, 10.39% owned by silver, 50.25% by other investors.

Extra 11 million yuan

On the road to each other's network, Keep your old age.

The average monthly activity fee and the average monthly membership number for 2021, Keep in China, the first place in Taiwan, and the average monthly activity membership and membership The number is more than double the number of competition, and in addition, the next number for 2021 will be the first on the line.

However, as soon as possible, Keep is a bloody situation.

Invitation letter revealed, 2020 new crown epidemic led to "home health" prosperity, Keep launched the explosion ceremony, since 2019 6.63 million yuan (People's income, hereinafter unspecified same) Growth 66.9 % to 11.07 billion yuan in 2020, 11.59 billion yuan for the first three seasons before 2021.

In addition to keeping the same benefits, there is a corresponding company: America's health platform "Peloton". During the epidemic outbreak in 2020, Peloton continued to rise, and the market changed once more than 500 million yuan.

Since then, Peloton was founded in 2012, and has opened up a new online health education course, which has opened up a new online health education market. On the 26th, it will be on the market.

Within the reporting period (three seasons before 2019-2021), the basic rate of return to keep is divided into 41.1%, 45.1% and 42.6%, and the divisions are 3.66 million yuan and 1.06 million yuan. , 6.96 million yuan, cumulative over 11 million yuan.

From 2019 to 2020, there will be a small decrease, but due to a rapid increase in 2021, Keep reading, "Because of our long-term ability to strengthen confidence, we will be in September 2021." After 30 days and 9 months, we have strategically increased the amount of cash we have received and the promotion of the product label.

By 2019 and 2020, the basic revenues and expenses of Keep will remain at 3 million yuan, but the three seasons before 2021 will increase to 8.18 million yuan, and the proportion of income during the period will be 70.6%.

This is a frost on the snow, Keep's cash flow maintenance cost, split within the reporting period -2.77 million yuan, -0.71 million yuan, -7.57 million yuan, 2021 three-season cash flow balance weighted , In contrast, the cash flow generated by the financing activity is relatively clear.

On the one hand, the outside world is insane.

Who is the business now?

What is Keep? This demand and its commercial development model.

Keep progress in 2018-2020.

On February 4, 2015, the first edition of Keep was officially posted, and at that time, the mobile network was right in the midst of the O2O wave, but there was also a follow-up to the O2O industry.

At the same time, Keep working "Burning Plan", Current "Affordable" and "Traditional Grass" Slightly Allowed, Planned Concrete Action Plan Will Be Determined Nearly 100 Sports Health Vertical Society, Long-term Continuity High Quality The original content of the healthy body, the use of high-quality quantitative original production fixed author.

The effect of the “Burn Lightning Plan” is a far-reaching super period, the first stage of development.

At that time, the main training course on the line, the tool for strengthening content + social attributes, the production of simple content, the lack of clear commercial model, the capital treatment cold, the Keep start-up trial water model.

As soon as April 2016, Keep started on the test line, and the contents of the tool were changed to a flat platform. Due to the lack of related products, there are some products related to transportation that have not yet been released.

After a year of silence, Wang Ning continues to explore more and more commercialization. In 2018, Keep established "family scene" and "city scene" two strategic routes.

Towards the city scenery, Keep out of the city sports space Keepland. At the beginning of 2018, Keepland in Beijing HuaTong Center opened the first line of health care, mainly recommended by 24 people, "small school". For home scenery, Keep out of the sports equipment label KeepKit, clothing label KeepUp.

Wang Ning Xuan open display, Keep's commercialization emphasis is due to: online application for content and service fee; A powder club.

This is the basic construction of Keep's science and technology. At the moment, the company's main office owns branded products, the content of the bills and online fees, the claims and other service changes, but the company's own branded products will occupy half of the Jiangshan area during the reporting period.

Calculations by surface newspaper writers, for three seasons before 2021, for example, Keep own products, membership agreements and on-line fees, and other voluntary interest rate divisions of 29.26% and 58.94 % and 59.28%, due to the low average profit rate due to the proportion of free goods imported.

In the current business, Keep business changes, due to the current content, Keep through the flat platform, many special skills training courses, etc. have changed; ;Accordingly, the actual flow is the flow rate, which directly increases the strength of the service.

Because of this, Keep's previous business goals are due to the old usefulness of the existing business, and the new usage will be directly expressed in terms of the cost of the new service, and the three-season boom before 2021. For now, keep an eye on the new usage. Of course, the development line announcement business is also a mutual network company's coexistence, so it's a mutual network health product label's long head.

However, there are few problems, such as the limited number of products related to health and fitness in the electronic commerce, the lack of willingness to pay for the contents of the contract, etc., so please keep this demand thinking. Exploring multiple commercial models through the passage of time to explore the high potential available and explore and cultivate the potential of new applications.

Besides this, Peloton's current encounter is similar to that of the company's own Keep. As the epidemic disappears, Peloton will return to dark time.

In 2021, Peloton's market demand fell short of 100 million yuan, with a relative maximum of 80% near the water, ending on December 31, 2021, Peloton's actual sales of 11.34 million yuan, a sharp increase of 6% in the same period of the previous year; For 4.39 million dollars, each for 1.39 million dollars. At the same time, the company's product safety issues, API safety leaks and other negative information exposure, mass judgment, high-level resignation, and contact with the company.

Online company electronic commerce research center analyst display, mutual network + healthy model has been improved, but there is little new model. Since the membership system and the private teaching process are paid, it is still the source of most of the mutual network health APP. In addition, there is no small flat platform, and the intelligence hardening, the number of jobs, etc. increase the viscosity and increase the profit.

Individual information received

Eliminates business problems and problems with mutual network companies -------- keep latent problems.

In recent years, our country's national security system, personal protection and personal protection under strong supervision, has been supported by the corresponding legal consultation table.

On June 10, 2021, the National People's Congress Standing Committee (or the National People's Congress Standing Committee) issued "The People's Republic of China Numerical Security Law" (abbreviated Numerical Security Law), effective September 1, 2021. Complying with the National Security Program Procedures for Numerical Security Law Regulations, Impact or Possible Impact on National Security Numerical Processing Activities.

On August 20, 2021, the National General Standing Committee of the People's Republic of China published the Personal Information Protection Law of the People's Republic of China (People's Republic of China Personal Information Protection Law), and its consistency with personal information protection and private protection regulations, and November 2021. Effective on the 1st of the month.

Similarly, China's network number is installed on the national market outside the country's borders.

On July 6, 2021, the China Central Bureau and the National Academy of the Chinese Communist Party Joint Paper <> (July 6th opinion), Strengthening the requirement to comply with the Chinese company's compliance with the Numerical safety, cross-border mobile and confidential information management legal regulations.

On July 2, 2017, the Internet safety report issued by the official office of the official website of the official website of the official website of the official website of the official website of the official website of the Ministry of Health, Labor and Welfare, displayed on the national network information, and the personal information of the user who used the App existence of the dripping app. On the following 16th, the national network information office entered the seven gates of the Drip Technology Co., Ltd. development network safety check.

On June 11th, 2006, 129th article of National Network Information Communication, App.

National Network Information Request 129 Specified Applied Applicability Standard for Collecting Individual Information Time Required Principles and <> (due to May 1, 2021) or necessary individuals Conflict of Information.

Invited to join the company's production, processing, collection and storage of large numbers, non-learning, unlawful use or disclosure, etc. Can be used with serious reputation, financial, legal and legal consequences. Blocking current and potential uses is our responsibility.