Learn about the success of curling swamps, how to use SNS that connects the excitement of the Olympics (Motohiko Tokuriki) --Apers -Yahoo! News

The Beijing Olympics held for two weeks.

As a latter half, many people may have been excited about the success of the Japanese national team.

Loco Solare, who has gained stunning growth in four years and won silver medals, has evolved more dramatically as the use of the Japanese curling world centered on the curling association.Do you know what it was?

" # Curling swamp" distributed to YouTube becomes popular

In particular, the curling association of this tournament should be noted as a very unique activity.

Frequent viewing of the curling games of the Olympic curling, mainly the members of the curling association, are often broadcast live.

It started before the tournament on January 16, and was delivered 16 times in just over a month until the remarks after the finals.

Of course, because of the Olympics broadcasting rights, you can't watch the actual game video in YouTube live.

However, it is unique to curling, which is also a brain sport called "chess on ice", displaying curling houses and stones on the computer screen, and looking at the back of one throw, like a shogi commentary program.It is a mechanism that can go.

Curling has been secured for a long broadcast time even on terrestrial terrestrials on TV, but since the real -time commentary is inevitable, the focus on TV is the shouts of "Sodane" and "Naisu".Attention tends to focus on the surface, such as mogumogu time, which is easy to understand.

Then, you can enjoy the depth of the unsatisfactory curling, and it is a program for curling fans who are addicted to "#curling swamps".

Yuma Hoshi and Kazutoru Hoshi in the curling world?

Interestingly, the fact that the explanation frequently appears is Fortius (former Hokkaido Bank), a team player who played a struggle with Loco Solare and the Japanese national team.

In a sense, it's a rival, and of course there's definitely a regret not to be in the Olympics.

Nevertheless, the impression that the curling world is willing to participate in the excitement of the curling world is unique to the curling world.

Reference: Former Hokkaido Bank, Fortius, dreams of the fierce fighting rivals in the representative deciding match ... Yoshimura "Loco is OK"

Because such active players may appear, it is also a great attraction that you can listen to the detailed explanations and back stories of curling.

The Curling Association's Twitter account has been actively repeatedly communicating with the match and overseas accounts, and tweets have become a hot topic in the media.

Reference: "A little trembling ..." The curling association is excited tweet, Mari Motohashi is "Patience! Guts!"

At the Beijing Olympics, the players have various risks in SNS posting, so the photos of off -shots of the Japanese national team are rising almost on SNS.

Reference: The value of SNS posting by the Japanese national team, considering the difference between the Beijing Olympics and the Tokyo Olympics

However, the curling association has been focused on visualization of off -shots, such as introducing photos sent on LINE by players and publishing them on Twitter accounts in the YouTube live of "#curling swamps".You can see that it is working hard to make topics through the use of SNS.

In fact, looking at the trends in the number of searches for the word "curling" in the Google Trend, the cycle of the excitement of the Olympics only at the time of the Olympics has been repeated, but the number of searches is gradually starting to rise outside of the Olympics.You can see it.

It may be that the active use of the Curling Association's active use of SNS has begun to bear fruit.

Four years ago, I almost didn't use SNS

In addition, if you talk like this, "I'm curling, so I'm good at using SNS for a long time," so other sports associations may give up, so if you dare to nail with rude, you'll actually.Four years ago, the curling association remembers that it was hardly using SNS.

After all, the crowdfunding of the curling association held in 2017 was so that the target of 3 million yen was just less than 40,000 yen.

If the curling association does crowdfunding now, it will definitely be a great success, so many people will feel incredible.

Reference: Three keys on crowdfunding success learning from the failure of the curling association

At the time of the Pyeongchang Olympics, the curling association probably had almost no SNS accounts, and I have the impression that several players are only using Instagram by Tomonami Yoshida.。

For the time being, the curling association's YouTube channel was opened just before the Pyeongchang Olympics, but it seems that there was no video related to the Olympics because it was used to upload videos of domestic games.

Being enthusiastic about one person in charge

From around December 2018, after the Pyeongchang Olympics, the curling association has opened an official account on Twitter and Instagram, and has begun to post positive posts.

It seems to be a trigger to create the current SNS active curling association.

The appearance of cheering on curling on Twitter has become a hot topic in the media.It may be one of the results of the expansion to the people involved.

Reference: "Everybody -" Mari Motohashi Roco Solare Representative Television Raises to "Mari Chain"

He is in charge of the SNS account of the curling association, seems to be Mr. Iwanaga, a member of the Curling Association Marketing, but according to Friday's interview, Mr. Iwanaga is not a full -time employee, but "The main business is a Japanese company.It's a company employee who is assigned to the US branch.

Reference: Removing once every 4 years ... "Curling Swamp" set by the curling association

It is surprising that "Twitter, Instagram, and YouTube video distribution and versatile activities are active in the versatility, but on the contrary, one enthusiasm for SNS will support you.It can be said that the use of SNS of the curling association has changed drastically in four years.

How to enjoy the Olympics in the SNS era

The project of "#curling swamp" is also a project that Iwanaga warmed up around the end of last year.

The YouTube live of "#curling swamp" seems to have been realized by the frequency and scale of the surrounding curing in Iwanaga's enthusiasm.

Of course, Iwanaga -san was not expanded alone, but Tsuyoshi Yamaguchi, who has been active in the use of YouTube by individuals, and Anna Omiya and Yoshiho Onodera, a Fortius player who has been running Twitter account since 2011.There is no doubt that there is a lot of support.

The point is, however, the fact that the curling association has promoted the use of SNS utilization is the enthusiasm and challenge of each individual.

If you ask so, you may feel that other sports associations and people involved may be able to start something alone.

In this Olympics, the current Olympics and IOCs have become a problem in various forms, such as human rights issues, doping issues, and the use of snowboards with brand logo.

On the other hand, I think it was a tournament to reconfirm the splendor of sports, as the success and words of various players, including the Japanese national team, gave us courage.

As the curling association has proved, if you make good use of SNS, you may be able to convey the appeal of sports to fans in a different way from the Olympic's broadcasting rights and media exposure led by the IOC so far.Is visible.

By all means, I am looking forward to the number of more sports swamps in Paris two years later and Milan four years later, with people in various sports industries in Japan referring to "#curling swamps". I think that I want to do it.