Timex and Coca-Cola are collaborating to release "Clock Cans"! Why do you sell from vending machines?

Collaboration between USA brands of watches and soft drinks

Timex watch produced to celebrate the 50th anniversary of the 1971 Coca-Cola commercial "Hilltop"

When was the last time I walked through Shibuya, where the shutters were still down? When I went to the ground from the A3 exit where Mizuho Bank is located, the blue sky after the rain spread out between the buildings. It was because the early autumn air was too comfortable for my skin. [Image] View images of the psychedelic collaboration model of TIMEX and Coca-Cola (14 photos) Until the reception start time for the presentation, I wandered around the rapidly changing Shibuya town for the first time in a while, and on the designated Shibuya loft basement floor to the doorway. I sneaked into the loft before it opened, through the side entrance for staff. Entering the loft before opening hours is as exciting as entering a museum or art gallery on a closed day. Go down the concrete stairs, get an admission pass at the security guard's reception, and take the large elevator for staff to the 1st floor. When you get off the elevator, you'll naturally find yourself in a familiar loft store. However, when I arrived at the store through a completely different route than usual, perhaps because it was before business hours, I felt somewhat aloof, as if I had wandered into a parallel world. ●To commemorate a masterpiece commercial that will go down in advertising history, I was excited from the morning to visit the "TIMEX" media preview. Even though the state of emergency has been lifted, we are still in a state of urgency due to corona measures. It is a preview with a limited number of people. Since it's a preview, of course there will be new TIMEX products, but this time the topic seems to be sales methods rather than new products. That's why the preview started before the opening of Loft.First, let's introduce the new TIMEX products. The new products this time are three types of watches in collaboration with Coca-Cola. All of them have a psychedelic impression with coloring such as the letter logo on the dial, but after hearing the purpose of this collaboration, I am convinced. To celebrate the 50th anniversary of the Coca-Cola commercial "Hilltop" aired in 1971, the 1970s image is based on the three representative models of TIMEX, "CLASSIC DIGITAL", "Q TIMEX" and "STANDARD". The special graphics that I did were reflected. Now, many of you may be wondering what the "Hilltop" is. "Hilltop" is a racial event in which men and women of various nationalities and races sing the original song "I'd Like to Buy the World a Coke". It is a commercial (excerpt from the release) that became a hot topic at a time when discrimination and the Vietnam War were becoming a quagmire. Currently, "diversity" is often talked about in the SDGs, but Coca-Cola has already broadcast similar messages in commercials for 50 years. It's TIMEX that conveys the message of the 50th anniversary by linking it to the current social conditions rather than just reminiscing about the past.