Engadget Logo Engajet Japanese version 3rd generation iPhone SE is cheaper than the second generation?The possibility of the second generation will be sold together by lowering the price

It is almost certain that Apple will hold the first new product event this year in March, where the third -generation iPhone SE will be announced.It is rumored that the design will be based on the iPhone 8 (released in 2017) as in the second generation, and it is rumored that it will not change, but an analyst forecast that it will be cheaper than the previous model.

First of all, according to a report by US investor's Investor's Business Daily, Loop Capital Markets analyst John Donovan has heard rumors that the third generation iPhone SE 3 is $ 300.In that case, it will be cheaper than the current model of $ 399 (North America).

Daniel Ives, an analyst of WEDBUSH, a major securities company, does not deny the price of a price of $ 399, but may be low.However, it has stated that Apple is currently benefiting from the "strongest replacement cycle of the strongest iPhone since 2015" and does not want to lower the price.

Earlier, China's tech site MyDrivers also said that the initial price could be competitive between $ 269 and $ 399.

Immediately after the release of the current second -generation model, there is a market survey stating that "26 % or more of the buyers will transfer from Android", and the next SE will expand the base of Apple products more than replacement from the old iPhone model.That should be expected.In the Chinese market, it has been reported that the sales volume in the fourth quarter of 2021 (October to December) returned to the first place after a long absence, and it seems to have the effect of accelerating the momentum.

On the other hand, it has been pointed out that the current second -generation iPhone SE may be sold together after the launch of the third -generation model.

According to the latest article by Mark Gurman in Bloomberg, who is familiar with Apple's internal information, the second generation model may be reduced to $ 199.One of the reasons is that Apple non -regular retailers have already sold for less than $ 200.If it is an Apple official price, it will be easier to sell in the market of developing countries, and even customers who are not interested in expensive iPhone 13 without worrying about 5G communication will be captured.

The second reason is that if the user population is expanded with a $ 199 iPhone, you can generate more long -term service revenue and involve people in your own ecosystem.I wrote that I might want to buy an AirPods and Apple Watch, or try a high -end iPhone after buying a cheap 2nd generation SE.

Apple keeps selling the successor model and the old model together.There is a precedent for Apple Watch and flagship iPhone.There are also rumors that the product name of the 3rd generation iPhone SE will be "iPhone SE+5G", but since it is difficult to distinguish from the second generation, "5G" is the point of differentiation (at the same time).It seems that it is quite possible to not give the impression of a mold drop.

Source: Investor's Business Daily, Bloomberg