Purchase a car, one in four "I haven't seen the actual car" ... a flat -rate Calmo -kun

Nile, which operates the monthly flat -rate car leasing "Otok, a flat -rate Carmo -kun", conducted a survey on information collection methods when choosing a model.It became clear that the number of people who decided without looking at the real thing was increasing to 25 %.

In today's information, how do you get "car information" when buying a car?In addition to conventional magazines, information can be obtained in various places such as Internet, video posting sites, and SNS, but what has been changing in the last few years?An Internet survey was conducted on how to collect information when choosing a model for 1317 men and women nationwide who have private cars.

First of all, when asked about the method of collecting information, the "dealer" was the most common at 53.4 %, followed by "Web search" 35.8 %, and 22.6 % for "family and acquaintances".It was the same ranking by year of purchase.Since the fourth place, "advertisements (flyers, signboards, etc.)" and "magazines" have continued until 2018, but since 2019, "Word -of -mouth sites" and "SNS (Twitter / Instagram / Tiktok)" have increased.There is.The result is almost the same for the question of what the most reliable source is.In every year, up to the top three are "dealers", "web search", "family and acquaintances", and "word -of -mouth sites" since 2018.

Many people seem to have a flow of information not only one, but also from various places, and finally buy them at a dealer.So how many people have purchased without looking at the real thing?According to the survey results, 24.5 % of the people decided the model without looking at the real thing.In 2016, it was 20.1 %, but in 2021 it was 28.0 %, and it was found that more and more people were deciding on vehicles without seeing the real thing.

Regarding the reasons for deciding the model without looking at the real thing, "I was riding / knew" (22.5 %), "because I was recommended by clerks and friends" (20.2 %), "I checked on the net" (18.5 %), "Because I saw it in the catalog" (17.9 %)."Because I was riding / I knew it," there were opinions such as "Because I was on the same model before" and "because my family used it."Also, "because I checked on the net" seems to be looking at "images and videos" and "evaluation of the net".

Regarding the gap after purchase that the person who decided the car model did not look at the real thing, the "hard surface" (32.1 %) was the most common, "the interior was better than expected" and "more convenient functions" "Navi"There seemed to be more positive gaps than negative opinions, such as no.There are opinions such as "size in the car" (22.6 % in the car body "(22.6 %), such as" the size of the car "and" the vehicle height is higher than expected ".There were a little bitter, "fine scratches", and "electrical systems defects".

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