[Samsung vs LG "that increases intensity.Samsung launches "Micro LED TV" in '18!? --Av Watch
On the first and second days of the exhibition this year, the booths of Samsung and LG were so crowded that it was difficult to get closer.
However, I think the booth was very different between the two companies.Samsung has changed to an exhibition that informs the AI home appliance platform, which is the most emphasis on this year, rather than the style of displaying new products into categories.
Unlike the usual year, it seemed to be difficult to understand where and what was there, and seemed to be aiming to get lost inside and see various things.
The inside of the booth is a "fashionable space" -like partition like a model room, and each of them is laid out from household appliances such as refrigerators and washing machines to AV home appliances such as TV and audio.If you put Samsung's AI home appliances at home, it looks like this. "
テレビ製品の展示コーナーも「2018年モデルの展示」よりも「SmartThingsでテレビが賢く使える」を訴える方に重きを置いていたThe AI home appliance platform proposed by Samsung is called "SmartThings", and the front -end "Bixby" is the interface.The mechanism that can manipulate audio in a natural language by speaking "Hi! Bixby" is the same as a popular smart speaker recently.The core of the AI system is "SmartThings Cloud" on the cloud side, and the "SmartThings Apps" controls each AI home appliances.
Samsung plans to deploy this AI platform "SmartThings" from refrigerators, washing machines to AV home appliances such as television, and the "SmartThings" logo will be danced throughout the booth.
「Hi Bixby」と声を掛けて使うサムスンのAiエージェント「Bixby」「SmartThings」プラットフォームのフロントエンドがBixby、バックエンドが「SmartThing Cloud」一般的なユーザーにとっては「AI家電でなにができるのか」は分かりにくく「Bixby」と「SmartThings」のキーワードも捉えにくい。そこでステージでは短いサイクルでその解説プレゼンテーションを頻繁に行なっていたブース内の各パーティションをモデルルームのような生活感のある空間で演出。ちなみにここはPC関連製品展示コーナー。デジタルホワイトボードやPCモニターなどが実際のオフィス風に展示されているThe strategy of expanding these AI to home appliances has also begun to appeal to LG as "LG ThinQ" and "Deep ThinQ".Samsung's "SMARTTHINGS" is equivalent to LG "LG ThinQ", and "SmartThings Cloud" is a diagram that supports "Deep ThinQ".
LG, on the other hand, in a booth development as usual, the entrance will be greeted by the attractions of the theme park with an organic EL display, and the booth displays new products for each traditional product genre.。
LGブースにおける、大迫力のビデオウォールデモ。サウンドも立体音響チックに流され、来場者を包み込むThe 2018 version of the video wall at the entrance, which is becoming the centerpiece of the booth every year, is a video of a unexplored jungle where you can see the sea of clouds, caves, and waterfalls, with an organic EL panel with curved.I enjoyed walking inside.
According to the LG booth staff, this video wall is built by arranging a total of 246 organic EL panels for digital signage 55 inches (not 4K) with full HD resolution, and the total number of pixels is.It's terrible because it will be more than 500 million.
総数246枚の有機ELパネルからなるビデオウォールの迫力は圧倒的The LG representative was particularly emphasized in the video wall exhibition of the "OLED panel unique to an organic EL panel".
The curved surface panel that cuts out the arc represented by a certain radius cannot be realized with the liquid crystal panel, but the non -linear curved surface that is wavy is displayed in a decent video with the LCD with parallel light from the backlight.Is difficult ...It is easy for an organic EL panel with spontaneous light pixels.
盛り上がって凹むような、S字的にうねる曲面は、自発光ディスプレイの有機ELパネルでないと実現が難しい。自発光の利点は思わぬところにもあるものであるIt is natural to send images to this number of organic EL panels, and it will be a PC that supports multi -video output, but each PC is synchronized on an Ethernet basis, so to launch this video wall program.It also takes some time.It seems that the person in charge was to keep it running without dropping it during the four -day session.
By the way, on the second day of the exhibition, the entire Las Vegas Convention Center was hit by a power outage for a short time, but the cause of this power outage did not mean that the video wall of the LG booth used too much electricity ...(Laughs)
