10 years after the transition to ``terrestrial digital'', the changing TV sales floor of home electronics mass retailers (November 18, 2021)-Exciting News

Tweet [10 years since the shift to terrestrial digital broadcasting 1] In November 2020, the Bic Camera Lazona Kawasaki store renewed the camera corner in front of the entrance on the 3rd floor to a TV corner. This year marks the 10th anniversary of the full shift to terrestrial digital broadcasting following the termination of analog broadcasting in July 2011. Sales floors, which had lost customers due to the impact of the new coronavirus, are gradually returning to life. We will introduce TV sections in urban and suburban electronics retail stores in three installments. The first time is Bic Camera's Lazona Kawasaki store and Shinjuku West Exit store. ●I regret raising the TV I'm watching now by 10 inches Bic Camera Lazona Kawasaki store, where the large original POP poster hanging from the ceiling catches your eye, stands in front of the entrance on the 3rd floor and is lined with over 60-inch organic EL and LCD TVs. The corner spreads out. The main entrance is on the 2nd floor, but it's probably the first time since the "terrestrial digital bubble" 10 years ago that the TV section is located at the entrance of a consumer electronics store. At that time, people were replacing old TVs equipped with analog tuners in preparation for the complete transition to terrestrial digital broadcasting, and the TV sales floor was so busy that numbered tickets were handed out while waiting for their turn. Ten years later, we were hit by the novel coronavirus, a situation that was completely unimaginable at the time. In particular, mass electronics retailers in urban areas were forced to struggle due to the declaration of a state of emergency, but TV sales were brisk when we actually visited the sales floor. Yasutaka Katata, the chief of the visual corner, said, "More and more customers are coming to buy large-screen TVs in order to make the most of their stay-at-home time." Recently, TV panels have become thinner and the frame of the screen has become narrower. [Next page] The number of 65-inch LCD TVs sold at the Lazona Kawasaki store in September 2009 was the same month as the previous year...Editorial department recommendation

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